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Written by Chantal Tode for www.dmnews.com (June 6, 2007)
Early next year when Borders Group Inc. launches its first proprietary e-commerce site in seven years, the struggling book retailer will come a lot closer to building a multichannel platform from scratch than most merchants with well-established brands will ever get the chance to do so.
Written by Matt Griffin, associate editor of Catalogue Success (Nov. 7, 2006)
Looking for tips from the top? Three chief executives from online and multichannel merchants fired out ways to increase profitability by creating a unique multichannel experience through personalization, at last week’s Mid Market eTail conference in San Francisco.
Written by Marshall Markovitz for TheGourmetRetailer.com (June 1, 2007)
The future for online retail marketing is brighter and more challenging than ever. New paradigms like e-commerce 3.0 allow consumers to connect locally with other consumers and merchants. What can online retailers expect in the coming months and years as they plan to meet the challenges of new paradigms, new technologies, and the ever-changing online landscape?
Published by Arthur Middleton Hughes for the Database Marketing Institute
Multi channel today usually concerns the web. When marketers first began to use the web, there was a question as to who should be responsible for it. Some companies made the mistake of thinking of the web as a technology project, putting the leadership in IT. They produced websites that did not sell very much. Today, most companies see the web as a marketing function with the direction and funding coming out of the marketing organi
Presented at the 24th Annual Conference for Catalog and Multichannel Merchants (ACCM) finalists in the 2007 MCM Awards - multichannel marketing’s top honors for B-to-B and B-to-C marketers ... 60 Print Channel, 37 Web Channel, and 11 Cross-Channel finalists were named in 17 categories from more than 200 entries.
Presented by Boris Joaquin, Church Strengthening Ministry, Inc. (Philippines)
September 6, 2006
Presented by the Christian Trade International Accociation, Marketsquare Asia Sept. 4-6, 2006
You are presumably in the book publishing industry because you are enthusiastic about what you publish. For years you may have sustained your publishing through a variety of stable distribution channels. Enthusiasm plus effective distribution channels are not enough to sell books. Frankly you need readers, or bett
By Rok Hrastnik for optimization.marketingstudies.net
March 11, 2007)
Online conversion is not only the result of online activities. Rather, the conversion process can be initiated by an offline channel, such as direct mail, catalog, flyer, TV advertising, mobile, print advertising and even radio advertising ... or even prompted by brand or retail.
By Huma Gruaz for biz.yahoo.com (May 24, 2007)
As the show [American Idol] has become more interactive, featuring sweepstakes and heavy promotion of its web site (generating over 1 billion page views this season alone), how well did advertisers capitalize on this opportunity to leverage their television media spend? Who took advantage of "simultaneous consumption" (viewers using TV and the Internet at the same time) to capture new customers?
Tim Parry for Chiefmarketer.com
By adding a Web component into a marketing partnership with the ABC hit series “Lost,” ConAgra Foods received three times the response it had expected.
By Jack Aronson for Clickz.com (May 15, 2003)
"Channibalism" is a basic fear felt by many executives and managers that one channel, or line of business, will steal business away from another. There are two facets to this fear: one tied to fears of consumer confusion and loyalty and one tied to managerial salary structures. The way a company organizes itself is way, way out of the scope of this column, but I'll touch on it while talking about the first fear: customer confusion and loyalty.